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Cédric Grossmann

Physical & Digital Retail Consultant

Marketing, Management & Business Strategy

mkngconsulting, a simplified joint-stock company (French SAS) with a capital of €1 000.

14, rue du Vieux Faubourg | CS30028 | 59042 Lille Cedex | France

RETAILERS
& CRAFTPERSONS

Are you looking to increase your sales

and initiate or optimise your digital transformation? Are you ready to enhance your customers experience in-store?

 

Do you wish to launch your own website?

Or to sell on a marketplace? Are you looking to develop your own marketplace?

Do you want to develop your teams and their skills? To empower them?
To develop synergies between them?
And to convince them of the strategic importance of digital transformation

and experiential marketing?

PURE PLAYERS
& E-TAILERS

Are you looking to embrace the opportunities offered by a "new retail" strategy and to develop your offline presence? Are you ready to  optimise your customers path?

 

Do you wish to optimise your current activities? To develop new features and services for an efficient digital transformation answering your customers' expectations? Are you looking to develop your own marketplace? Your mobile app? To open a store, a pop-up store, a showroom? Do you wish to develop synergies between channels? To get your teams involved?

BRANDS

& MANUFACTURERS

Are you looking for new sources of growth and to enhance your current distribution?

Are you ready to strengthen your link

with your customers?

 

Do you wish to deploy an exclusive distribution? To develop your distribution network? To embrace or develop your digital transformation? To develop your website?  Your online presence?

Are you ready to collect and efficiently use your customers' data? To answer your customers' needs? To take your teams and your historical partners on board?

 

FIELDS OF EXPERTISE

AND EXAMPLES OF MISSIONS

DIGITAL

TRANSFORMATION / DX

making retail digital

Audit and diagnostic

Benchmark

Action plan

Roadmap

INTERNATIONAL GROWTH

making retail global

Market research

Benchmark

Best practices report

Retail immersion and trips

Suppliers and partners sourcing 

Training (FR / EN)

Translations (FR <> EN)

Action plan

Roadmap

RETAIL / DETAIL
MARKETING

marketing as a consumer journey

Audit and diagnostic

Benchmark

User experience 

workshops

Merchandising

Trade marketing

Customer path 

& user experience

Engagement marketing

Optimisations report

Action plan

Roadmap

BUSINESS
MANAGEMENT

making retail efficient

Due diligence

Audit and diagnostic

Process analysis

Benchmark

Competition analysis

Optimisations report

Action plan

Roadmap

RECRUITMENT

& FOLLOW-UP

making retail teams

PEOPLE MANAGEMENT
COACHING & TRAINING

making retail people

Definition of your requirements

Job advert drafting

Job specification drafting

Search for candidates

Pre-selections

Pre-interviews

Debriefing and recommendations

Retail marketing

Detail marketing

Merchandising

Trade marketing

Engagement marketing 

Digital transformation

Business development

Search of new prospects

Leads generation

(physical and digital)

Sales techniques

Negotiation

Knowledge management

(Wiki)

Empowerment

 

SUCCESS STORIES

AND RETAIL CASE STUDIES

Point de vente GreatArt à Londres

Opening of the first retail store for GreatArt. 

London, United Kingdom.

Cours de dessin vivant à GreatArt Londres

Developing and implementing a phygital and "new retail" oriented strategy.

London, United Kingdom.

Site vitrine de Jonathan Christian

Online visibility and marketplace retail for Jonathan Christian.

Lille, France.

Stations de recyclage à GreatArt Londres

Deployment of a CSR strategy and roadmap for implementation. 

London, United Kingdom.

Developing and implementing digital transformation for Gerstaecker. 

France, United Kingdom, Belgium, Spain.

Synérgie entre équipes

Knowledge management and sharing best practices between teams.

France, United Kingdom, Belgium, Spain.

 

SUPPORTING YOU IN THE SUCCESS
OF YOUR RETAIL STRATEGY

With mkngconsulting, I act as your Physical & Digital Retail Consultant. I am supporting you in the success of your retail strategy to embrace new growth opportunities.

Following a ten-year stimulating and challenging career for Gerstaecker, the European leading art supplies retailer and a master's degree in Marketing and International Management from Strasbourg Business School, I am now established as a Physical & Digital Retail Consultant.

Within these past ten years, I have worked as an E-Commerce and Digital Marketing Manager, Head of Sales & Marketing for the UK, French, Spanish and Belgian markets and also as a Director for our British subsidiary, GreatArt, for over four years. I have been working as a Retail Consultant on several occasions for different markets in Europe. 

 

I am passionate about marketing, business and people management, business strategy and always eager to share, confront and challenge my ideas.

I am constantly looking for new challenges which require sharp analysis and implementation of efficient solutions and actions, and a bespoke support following your deadlines and budget.

The stakes for retailers, with the emergence of "new retail" and the opportunities offered by the synergies between physical and digital retails are high and fascinating.

 

After eight years in London, I own dual citizenship: French and British.

I also have a professional level of German. I intervene in a B to C and B to B approach, for manufacturing or services industries. 

What do I mean by physical and digital retail?

Over the past decade, we heard a lot about adopting a "multichannel" or an "omnichannel" strategy. More recently, we have been using the terms "new retail" or "phygital" or even "smart phygital". In the long run, it seems we are trying to label in a new way what is retail and what retail has become over the years: global and interconnected.  

 

Physical on one hand, with every tangible elements, materials or human ressources: a catalogue, print materials - promotional or not -, employees, a retail store, a pop-up store, presence - mercantile or not - on a fair...).

 

Digital on the other hand with all the elements of a digital strategy: with a website - ecommerce or not -, an online store on a marketplace, a blog, emailings campaigns, an affiliation programme, presence on search engines - paid or organic -...).

I truly believe there is a need to highlight those two aspects - physical & digital - as part of a retail strategy, now and in the future. 

 

Located in Lille, France, I can travel anywhere required. 

Follow me on LinkedIn and Twitter!

  • LinkedIn /cedricgrossmann
  • Twitter @cedricgrossmann

l

Cédric Grossmann

Physical & Digital Retail Consultant

Let's arrange a meeting

00 33 (0)6 15 95 91 90

CLIENTS

I ADVISE AND SUPPORT

Brand and manufacturer of art supplies. 

Bracknell, United Kingdom.

Created in 1783.

Brand and manufacturer of art supplies. 

Bracknell, United Kingdom.

Created in 1783.

Jonathan Christian Design & Brocante

Online antiques and design retailer. Start-up, craftsmanship.

Lille, France.

Created in 2018.

GreatArt

UK multi-channel art supplies retailer.

London, United Kingdom.

Created in 2001.

UK multi-channel art supplies retailer.

London, United Kingdom.

Created in 2001.

 

YOUR ACTION PLAN

TAILORED TO YOUR NEEDS

 

Every client is unique and has specific needs and requirements in terms of physical and digital retail consultancy service. I will provide you with a bespoke quote answering your request. Accurate and without any surprise, the quote will detail all consultancy services included. 

For recurring marketing, management and business strategy services, we can also enter into a consultancy service level agreement. Ideal for a greater flexibility and a better follow-up on the medium and long term. 

Alternatively, I also work with hour-plans (from a 10-hour plan), which will provide you with my services on-demand. This last option is extremely flexible and will provide you with high level of reactivity. 


A marketing, management and business strategy consultant on demand!

Several plans are available. Preferential rates will be applied depending on volume but also for startups and young companies of less than 3 years. 

 

A consultancy service level agreement based on an hour-plan will ensure: 

  • a marketing, management and business strategy consultant on demand!

  • a prompt and permanent mobilisation.

  • swift advise and opinions to your urgent requests.

  • a high level of flexibility.

  • the option for a priority meeting.

  • a full transparency: real time charged to answer your emails and calls and spent on meetings, time announced ahead for every specific service requested. 

  • a facilitated invoicing with the option for a lump sum payment or up to twelve instalments, at the end of every month and payable within eight days (according to the hour-plan selected). 

 

DO YOU HAVE A QUESTION? A PROJECT?

LET'S ARRANGE A MEETING!

PHONE / EMAIL / SOCIAL MEDIA

ADDRESS

00 33 (0)6 15 95 91 90

cedric(at)mkngconsulting(dot)com

mkngconsulting

Cedric Grossmann

14 rue du Vieux Faubourg

CS30028

59042 Lille Cedex

France

  • LinkedIn /cedricgrossmann
  • Twitter @cedricgrossmann

l

 

IDEAS, TRENDS AND FOOD FOR THOUGHTS...

READ THE BLOG (IN FRENCH ONLY FOR NOW)

With mkngconsulting, I act as a Physical & Digital Retail Consultant. 

What do I mean by physical and digital retail?

 

Over the past decade, we heard a lot about adopting a "multichannel" or an "omnichannel" strategy. More recently, we have been using the terms "new retail" or "phygital" or even "smart phygital". In the long run, it seems we are trying to label in a new way what is retail and what retail has become over the years: global and interconnected.  

Physical on one hand, with every tangible elements, materials or human ressources: a catalogue, print materials - promotional or not -, employees, a retail store, a pop-up store, presence - mercantile or not - on a fair...).

 

Digital on the other hand with all the elements of a digital strategy: with a website - ecommerce or not -, an online store on a marketplace, a blog, emailings campaigns, an affiliation programme, presence on search engines - paid or organic -...).

I truly believe there is a need to highlight those two aspects - physical and digital - as part of a retail strategy, now and in the future.