The CSR strategy deployed for GreatArt is mainly focusing on three orientations:  

• employees' well-being;

• donations to art clubs, charities and other actors of the community;

• waste recycling and end-of-life products take-back procedures. 

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First, we worked on prioritising actions in order to answer our teams' and customers' expectations. The second step has then been to run awareness campaigns towards the teams and especially their managers to highlight the strong link between a CSR strategy and the profitability of the company. As always, it is crucial to stay ROI oriented. 

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In order to illustrate the three main orientations of GreatArt's CSR strategy, please find below some examples of actions taken. 

 

Employees' well-being: GreatArt aimed to offer high standards in terms of health and safety and employment law, working remotely schemes, flexibility in terms of holidays and time off, caring management, implementation of bonus schemes, workstations ergonomics, gender equality, trainings, factory tours, zero-interest loans, cycle scheme,  promotion of artistic profiles among the teams and support to their projects (zero-interest loans, free advertising...), creation of living spaces for the teams, free hot drinks and regular snacks, fruit baskets... 

 

Donations to art clubs, charities and other actors of the community: free art materials, free provision of premises, support to the logistic and the organisation of events,  free advertising and communication, special discounts... for partner artists, partner art clubs, charities, actors of the social and solidarity economy, schools... 

 

Waste recycling and end-of-life products take-back procedures: recycling of cardboard, paper and plastic, implementation of a sustainable and incitative take-back scheme for end-of-life products (brushes, tubes of paints, spray paints)...