ONLINE VISIBILITY & MARKETPLACE RETAIL
Jonathan Christian is an antique dealer and designer whose artistic approach follows a logic of recycling and upcycling, giving a second life to objects and providing a new value to objects which were going to the bin.
Craftsman from Lille, North of France, the business started in 2018 and has known some success, selling pieces of art and antiques to the five continents!
Jonathan Christian was looking to sell exclusively online and to take advantage from existing marketplaces. Although the choice was made not to develop its own e-commerce website, it was important to develop a strong branding and visual identity.
I helped Jonathan Christian to have a better overview of its market thanks to a benchmark and an analysis of the antique and design of small furniture markets in Lille and more globally.
A work has also been accomplished on Jonathan Christian's image and branding to build a strong visual identity. An online portfolio gathering all the current and past sales has been launched. Most of the sales taking place on eBay.
More recently, an online corner store has been launched on Selency.
Beyond this marketing support, a strong support in terms of strategy has been brought. I have developed dashboards and provided tools to track KPIs.
All this work contributed to develop Jonathan Christian's sales rapidly and to face future growth with ease!
Sales are growing constantly and serenely. This growth is also understood thanks to dashboards and tracking of KPIs. This last point is especially important for an independant craftsman. It contributes to offer more visibility and predictability of future sales.
Freshly rated 5/5 on Google Reviews and with 100% of positive reviews on eBay, Jonathan Christian is also part of the designer's directory developed by Lille Design.
IDEAS, TRENDS AND FOOD FOR THOUGHTS...
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With mkngconsulting, I act as an Off- & Online Retail Consultant.
What do I mean by off- and online retail?
Over the past decade, we heard a lot about adopting a "multichannel" or an "omnichannel" strategy. More recently, we have been using the terms "new retail" or "phygital" or even "smart phygital". In the long run, it seems we are trying to label in a new way what is retail and what retail has become over the years: global and interconnected.
Offline on one hand, with every tangible elements, materials or human ressources: a catalogue, print materials - promotional or not -, employees, a retail store, a pop-up store, presence - mercantile or not - on a fair...).
Online on the other hand with all the elements of a digital strategy: with a website - ecommerce or not -, an online store on a marketplace, a blog, emailings campaigns, an affiliation programme, presence on search engines - paid or organic -...).
I truly believe there is a need to highlight those two aspects - off- and online - as part of a retail strategy, now and in the future.